Green 2.0

Making a difference begins when you partner with us.

At Goetz Printing, we believe in helping our customers find the right solution to fit their unique environmental initiatives and corporate social responsibility aspirations.

Going green is quickly becoming the corporate imperative for many organizations throughout the mid-Atlantic region. Understanding how to effectively adopt responsible print procurement procedures and taking credit for your environmentally sustainable paper selections, in a way that compliments your brand's image, is one of our specialties. At Goetz Printing, we believe in helping our customers find the right solution to fit their unique environmental initiatives and corporate social responsibility aspirations.

Making a difference really does begin when you partner with Goetz because we understand how to transition Doing Good into Good For Business! That’s our job as your 21st century print solutions partner.

 

Print. The renewable way a responsible world communicates™.

 

Forest Stewardship Council Program™ (FSC®)

The Forest Stewardship Council, headquartered in Bonn, Germany, is an international, non-profit organization. It promotes and monitors environmental responsibility, socially beneficial and economically viable solutions that constructively balance the need to manage and maintain the world’s forests and eco-systems with the practical need for wood and fiber based products. FSC developed a global certification and labeling system that serves to ensure that certified forest products are produced from responsibly managed forests and independently verified recycled sources, which is monitored through a third party auditor. For Goetz, that auditor is Rainforest Alliance. Over 331 million acres of the worlds’ forests in 70 countries are now certified according to FSC guidelines.
SW-COC-002887, certified August 10, 2007

Program for the Endorsement of Forest Certification® (PEFC)

The Program for the Endorsement of Forest Certification is an independent, non-profit, non-governmental organization promoting sustainably managed forests through independent third party certification. Headquartered in Luxembourg, PEFC is a global umbrella organization for the assessment of and mutual recognition of national, independently governed, forest certification programs. It represents 25 independent national forest certification systems, which accounts for more than 556 million acres of certified forests worldwide.
PEFC/29-31-63, Certified May 2, 2008

Sustainable Forestry Initiative® Program (SFI)

The Sustainable Forestry Initiative, headquartered in Washington, DC, is a fully independent, non-profit organization. It promotes and monitors environmental responsibility, socially beneficial and economically viable solutions that constructively balance the need to manage and maintain North American forests and ecosystems, with the practical need for quality wood and fiber based products that are competitively priced on the global market. The original concepts of SFI were created in 1994 and now there are almost 200 million acres of SFI certified forests throughout the United States and Canada. The SFI program has certified many North American paper manufacturers that have met the standards set forth in its chain of custody protocol, which serves to ensure that certified wood and fiber-based products are produced from responsibly managed forests and independently verified recovered fiber sources.
PwC-SFICOC-285, Certified May 2, 2008

100% Green Power

Annually, Goetz printing consumes approximately 1,012 megawatt hours (mWh) of electricity. Through CarbonFund.org™, we purchase 1,012 RECs (Renewable Energy Certificates), validating our legitimate ownership of the green energy that is directed onto the national energy grid. The RECs are certified by Green-e, an independent certification and verification program for renewable energy and greenhouse gas emission reductions, in accordance to EPA guidelines. In short, the energy we use comes from wind turbines and solar panels. By supporting these technologies Goetz is leading the initiative to increase demand for clean, renewable energy sources in the mid-Atlantic. The EPA’s Green Power Partnership program acknowledges our environmental commitment with one of their top honors as a ‘Climate Leader.’

Carbon Neutral

Goetz Printing offsets the remainder of its carbon footprint (natural gas and transportation, including business commuting for sales personnel) by purchasing additional carbon offsets from CCBS certified reforestation projects managed by CarbonFund.org™.

Soy Inks, and Recyclable Materials

All of the inks and coatings we use are non-petroleum, vegetable based and contain a low VOC content. We recycle all of the metal printing plates, pre-consumer paper make-readies and trimmings as well as office generated recyclable material. In fact, in 2009 we recycled 536,320 lbs of paper, which conserved 6,128 trees.

 

Goetz Printing: Environmental and Community Matters are our business.

 

Congratulations Washington DC, Maryland and Virginia!

Together we have softened our environmental footprint by selecting sustainably produced papers that are certified by the FSC, PEFC and SFI chain of custody programs. Many of these papers contain recovered fiber contents ranging from 10% to 100% PCW and are increasingly being produced with significant amounts of clean, renewable electricity. In addition to the products we produce, we also consider the process by which they are manufactured and continually strive to reduce our VOC emissions and overall environmental impact. PRINT DRIVES YOUR MARKETING AND COMMUNICATION EFFORTS, AND PRINT IS GREEN!

Environmental Impact Statement:

The 2009 Goetz Printing Company annual sustainability report evaluates all FSC, PEFC, SFI and tree-free paper stocks purchased during the 2009 calendar year. The combination of this comprehensive metrics-based analysis yields a positive, tangible and transparent summary of our environmental impact both in the forest and within the Goetz manufacturing facility. All projects printed at Goetz are produced at our carbon neutral facility, utilizing 100% renewable electricity in the form of wind and solar RECs, which earned the coveted “Climate Leader” award by EPA’s Green Power Partnership program. The remainder of our carbon footprint accumulated through our use of natural gas and transportation of our products is offset through our support of several CCBS certified reforestation projects located throughout the entire American continent. Finally, our Heidelberg presses print all projects with non-petroleum, vegetable based inks.

Here's how YOU helped to make a difference

Certified CoC Projects	443 (FSC, PEFC or SFI labeled)
Trees Conserved	22,758
Energy Conserved	875,000,000 BTU’s
Greenhouse Gases Avoided	262,361 lbs CO2
Clean Water Conserved	1,263,589 gallons
Solid Waste Avoided	76,718 lbs

Environmental impact statements were produced using the Environmental Defense Paper Calculator.

Here's how WE helped to make a difference

FSC, PEFC & SFI Paper Ordered	1,453,850 lbs
Paper Recycled (Pre-Consumer Waste)	536,320 lbs
Which Conserves (Additional Trees)	6,128 Trees
Energy Conserved	1,942 BTU’s
Greenhouse Gases Avoided	1,863,677 lbs CO2
Clean Water Conserved	2,806,300 gallons
Solid Waste Avoided	170,382 lbs
Metal Plates & Containers	19,794 lbs

Environmental impact statements were produced using the EPA’s Green Power Equivalency Tool, Environmental Defense Paper Calculator, World Resources Institute & data provided by CarbonFund.org.

Did You Know?

The North American timber industry plants, on average, 2.5 trees for every 1 tree that is harvested for hardwood and pulp products. An often over-looked fact is that trees grow with the use of solar power, consume carbon dioxide and are a renewable domestic resource. Collectively the timber, pulp, paper, print and mailing industries employ thousands of Americans.

In contrast, computer hardware and peripherals are most often manufactured outside of the United States, emit carbon dioxide, and contain several types of toxic heavy metals including mercury, lead, cadmium, beryllium, barium and arsenic. These devices are usually packaged in petroleum-derived plastics, are commonly replaced every 2 years, and are often not recycled or recycled improperly.

Each of our many electronic devices require some form of energy to operate, which usually means that they’re using electricity generated from coal-powered sources. In addition, a constant electrical supply is required to operate corporate servers and the massive 24/7/365 server farms that maintain the World Wide Web's presence.

Cloud-based computing is here, and it's here to stay because it has value. Print also has value. Print possesses qualities that engage the senses through texture, shape, and even fragrance. Color and imagery are controlled according to your standards, as are paper colors, weights and sizes. Die cutting and embossing are other print options that can help ensure that your message stands out, generates response, and educates your audience.

Weigh the options when deciding what medium will deliver the best results for your event or campaign. Often this approach requires multiple methods of communication. Print and electronic communications are not mutually exclusive. Web and print, when used together in a cross-platform campaign, can be key in capturing the attention of a large and diverse audience. When you know your audience and understand its needs, you can't ignore the true power of print. As professional communicators, we need to understand what it really means when we claim that we are "Going Green".